Epson Launches “Preserve What’s Priceless” Ad Campaign Featuring Adorable Mother and Son Duo, Lucille and Shaquille O’Neal

Understanding “Mother Knows Best,” global technology leader Epson today launched an innovative new campaign featuring Shaquille O’Neal and his mother, Lucille O’Neal, to encourage everyone with photographs and special memories to “Preserve What’s Priceless.” The campaign highlights the ease and benefits of preserving, enhancing, organizing, and sharing irreplaceable family memories using Epson’s award-winning FastFoto® FF-680W High-Speed Photo and Document Scanning System.

“Our family enjoys so many great experiences together. My mom has always offered endless love and has made sure to regularly collect our childhood photos,” said Shaquille O’Neal. “But even the most organized mother needs a little help saving the most important memories. The Epson FastFoto makes it easy to capture and share these memories.”

Conserving a family’s legacy is at the core of the new campaign featuring Lucille and Shaquille, which tugs at heartstrings and highlights the bond between a mother and her son as they relive childhood memories through their old photos. The new “Preserve What’s Priceless” campaign will be featured across a variety of digital and social media platforms. Plans are also in the works for interesting and creative collaborations with Lucille O’Neal beyond the advertising campaign, including making her Honorary “Chief Memory Officer” and ambassador for Epson’s line of FastFoto scanning solutions.

“Family has always come first for me and I will forever cherish the memories we have together,” said Lucille O’Neal. “When Shaquille first mentioned the Epson FastFoto, I knew right away that this was a product that I could stand behind. Partnering with Epson allows me to show others how easy it is to preserve their memories.”

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Epson’s line of FastFoto scanning solutions allow people to easily and quickly digitize old photos and important documents left aside, forgotten and relegated to shoeboxes and albums tucked deep away in closets and attics. Addressing this problem has never been more important than today as fire, flood and hurricane seasons continue to wreak havoc on communities across the country, often resulting in the loss of priceless memories forever.

“The bond between Shaquille and Lucille echoes the closeness shared by so many families and friends, making them both ideal ambassadors for Epson’s ‘Preserve What’s Priceless’ campaign,” said Dan Murphy, head of international marketing communications, Epson America, Inc. “Special moments occur every day and grow over time to create a family’s legacy. Moreover, reliving the special moments through an old photo is something we can all relate to, and we hope the campaign encourages everyone to preserve their own memories. As Lucille shares in our new campaign, easily and quickly converting your most-prized photographs to digital with FastFoto truly ‘Preserves What’s Priceless’.”

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