HP announces new latex printer portfolio

HP has introduced a range of new Latex large format print solutions to help print service providers diversify their offerings and meet more challenging customer needs. After a year of business disruption across the large format industrythe HP Latex 700 and 800 series brings a suite of features that enable PSPs to be more agile, tackle ambitious projects and take on the highest value work. The new portfolio also delivers fast workflows that help businesses hit deadlines, while sharpening their sustainability edge. 

“When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands. Help meet deadlines with undisputable operator and environmental safety, as, with HP Latex, every signage & decor decision becomes a sustainable one,” said Guayente Sanmartin, General Manager, Large Format Business, HP. “The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects – safe in the knowledge their work will deliver.”

The new HP Latex range consists of four devices – the HP Latex 700 and 800, and the HP Latex 700W and 800W which offer white ink capability for the first time in this category. It is the whitest white ink available on the market that does not yellow over time5, enabling print businesses to produce neater outlines and add more contrast to darker supports.

Meanwhile, updated printheads possessing more nozzles and producing speeds of up to 36 m2/hr (388 ft2/hr) allow the HP Latex 800 and 800W to offer 50% higher productivity levels compared to previous HP models. Print jobs executed on the new 700/800 Series will deliver with vivid colors and finer image and text details, even at faster print speeds. Operationally, HP PrintOS also enables PSPs to monitor and control their print fleet using a cloud-based interface they can use virtually anywhere, anytime.

Recent HP research reveals that 85% of PSP customers now demand sustainable products and practices.6 To meet this requirement, the new Latex products continue to build on HP’s long-lasting commitment to sustainable printing. All four devices in the HP Latex 700 and 800 series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80%. HP’s water-based inks are also kinder to the environment.

Improved HP Latex Print and Cut Plus

In related news, HP has also introduced an updated Latex Print and Cut portfolio that is fully compatible with the Latex 700 and 800 Series.7 Equipped with the latest Raster Image Processor (RIP) software and completely new contour cutters, the devices allow for improved usability – making jobs easier and more intuitive than ever for signage and decorative printed applications.

The HP Latex Print and Cut Plus Portfolio includes the following products:

  • HP Latex 335 Print and Cut Plus Solution
  • HP Latex 315 Print and Cut Plus Solution
  • HP Latex 115 Print and Cut Plus Solution
  • HP Latex 64 Plus Cutting Solution
  • HP Latex 54 Plus Cutting Solution
  • HP Latex 54 Basic Plus Cutting Solution8

Updated features include optimized cutting accuracy through the enhanced Optical Position System (OPOS) configurations. As part of this improvement, the HP cutter reads the black inner lines along the job and carries out additional measurements, further aided by new HP barcodes located on the printed sheets to identify jobs. Cutting on the new Latex 64 and 54 Plus Cutting Solutions is enhanced by a higher cutter downforce of up to 600gr.9 This provides the necessary pressure to deliver accurate cutting performance even on thicker media.

The user experience on the colored touch screen interface is highly responsive and includes an improved menu, making the entire solution simple to work with. The media basket also features a refined design and now has a smaller footprint when folded, enabling businesses to make better use of space.

1  Whitest white based on ISO/DIS 23498 compared to competitive alternatives using solvent and UV technologies under $50,000 USD as of May, 2020. Test performed on black opaque self-adhesive vinyl (L*:4.16 – a:0,48-b:2,34) with 160% UF printmode using HP 832 1-liter White Latex Ink Cartridge. Visual opacity = 91%.

2  Only for Latex 800 and 800W – compared to previous Latex models.

3  The ink cartridge HP Eco-carton cardboard container can be recycled through local recycling streams and the ink bag, as well as printheads, are eligible for recycling through the free, convenient HP Planet Partners program. Visit http://www.hp.com/recycle to see how to participate and for HP Planet Partners program features and availability; program may not be available in your area. Where this program is not available, consult the Material Safety Data Sheet (MSDS) available at http://www.hp.com/go/ecodata to determine appropriate disposal.

4reduction based on moving from plastic ink cartridge to cardboard HP Eco-Carton ink cartridge, with annual manufacturing savings of 291 tons and transport savings of 8 tons. This is equivalent to 1,194,028 km (741,935 miles) driven by an average passenger vehicle or over38 million smartphones charged.

5  Whitest white based on ISO/DIS 23498 compared to competitive alternatives using solvent and UV technologies under $50,000 USD as of May 2020. Test performed on black opaque self-adhesive vinyl (L*:4.16 – a:0,48-b:2,34) with 160% UF printmode using HP 836 White Latex Ink Cartridge. Visual opacity = 91%.

6  HP research conducted with C Space. Survey fielded Oct. 6-12, 2020 with 102 Latex-owning PSPs. 

7  HP Latex 700 and 700W Printers can be directly connected while HP Latex 800 and 800W Printers require a RIP upgrade

8  Only available in AMS region.

9  Downforce up to 600gr only applies to HP Latex 64 Plus Cutter and HP Latex 54 Plus Cutter. HP Latex 54 Basic Plus Cutter’s downforce is up to 400gr.

10  Based on comparison of published security specifications commissioned by HP and performed by Sogeti in September, 2020. Comparison of the HP PageWide XL portfolio and competitors that represent the majority market share of LED and UV-gel printers worldwide as of 2019 according to IDC. Comparison matrix and further details available upon request.