McGowans orders first Landa S10 in Ireland
Chosen for its unique ability to cost effectively serve the medium to volume-based markets, the new Landa S10 Nanographic Printing® Press will enable the Irish print house to enter the folding carton industry for the first time, expanding beyond retail POS and POP and smaller commercial print and packaging jobs. Setting its sights on the new profitable market, the company hopes to use the new technology to double its turnover in its digital division.
Mal McGowan, CEO, McGowans comments: “Disruptive technology is in our DNA, and as a result, we immediately recognized the advantages and possible transformative nature of the Landa press – its speed and quality is ridiculously good. Plus, its B1 format and its ability to print on any material for additional substrates/applications, opens-up a whole new revenue stream for us. As soon as we saw it at Drupa 2012, we put down a deposit.
“Our technology portfolio also includes a large number of different small and large format presses, as well as 3D visualization software and other value-added services – this has enabled us to diversify and grow. The Landa S10 will bridge the gap between the existing small format digital offering and the large format corrugated division. For the first time, with all the benefits of digital printing we will now have the ability to offer much larger runs for direct-mail, commercial printing, POS and folded carton. Inclusive of this we will be able to provide a quick turnaround, low waste and reduced storage – attributes that will significantly improve the sustainability of customer campaigns, a huge ambition for most brands. It is the Landa S10 that will truly change print in Ireland and will be a major milestone in the evolution of our company. It will enable us to move in meeting our revenue targets.”
Established over 30 years ago, Mal McGowan grew the business by investing in best-in-class technology allowing the company to compete in every segment of the market from outdoor media, printeriors, commercial print, POS, corrugated, experiential marketing to 3D large format print. Today, with 123 staff, McGowans is the supplier of choice for many leading print management companies, brands, marketing agencies and retailers in Ireland.
Operating two sites in Dublin and one in Belfast, McGowans now goes further than offering a simple printed service. Utilizing a bank of designers as well as a structural engineering department that renders designs in 2D and 3D, customers can literally arrive with an idea and leave with a finished printed product – and one that provides the wow factor.
Malcolm concludes: “Although Benny and I have done business a few times before, we of course looked again at what else in on the market before committing to the Landa S10. But we were not impressed.
“The Landa S10 is incredible, it represents a huge leap forward for printing. I predict that it will be the next ‘big’ technology to impact the industry, and this is why we were early to sign-up. The market is heading towards a more focused, targeted and sustainable future, and one where huge print-runs are just not compatible. Nanography is poised to be the answer and we’re excited to be the first business in Ireland to take it to market.”
Manuel Schrutt, General Manager EMEA, Landa Digital Printing comments: “We are thrilled to add McGowans to the Landa family. With great vision for the future and what their customers want and need, Mal and his team are often at the forefront of new technologies encouraging positive industry change. We believe that with their ambition to move into the primary packaging market, the Landa S10 is the right technology at the right time, and that it will add a significant competitive advantage to their business.”