Ricoh withdraws from Drupa 2021 and increases focus on virtual events
Ricoh Europe is renewing its focus on developing increasingly effective virtual client communication via different channels in response to the continuing uncertainty arising from the Coronavirus pandemic.
Among the channels that support new ways of working are the HENKAKU Live series of virtual events. The first well attended sessions have already provided clients with insights on the latest developments in pioneering graphic arts production technology that drive evolution and growth including the new Ricoh Pro™ C5300 colour sheetfed press. More events are planned later this year with an emphasis on industrial print.
Ricoh has also launched the Ricoh Business Booster programme in EMEA to help Print Service Providers (PSPs) reassess their operation and identify how to shape future developments. It is free to clients that operate a Ricoh production printing press and features a wealth of information including advice, articles and ideas on what the next steps could be in a post Coronavirus marketplace.
Alongside this focus on virtual events Ricoh Europe is today announcing its withdrawal from drupa 2021.
Eef De Ridder, Vice President, Commercial and Industrial Printing Group, Ricoh Europe, says: “During the pandemic, we have been building a successful virtual approach to engaging with new and existing clients. We are going to continue to grow this element of our interactivity in tandem with the more traditional ways of launching, promoting and demonstrating our continually expanding portfolio of solutions and services in commercial and industrial printing.
“Ricoh has always highly valued the opportunities that drupa has brought us over the years. However, we have taken this difficult decision to withdraw as the continued health, safety and wellbeing of our clients, partners and staff is our number one priority.”